“I give up! I am never wearing jeans again! Who do they make these things for? Stick people?” Sound familiar? If you are a woman who lifts weights, squats, sprints, and has any appreciable amount of muscle, chances are you’ve uttered these words or something similar while searching your own closet for a pair of jeans that actually fits over your quads. For years, I’ve wondered why someone hasn’t created jeans for athletic women. Ladies, that day has finally come. Let me introduce you to COCABANG jeans.
COCABANG was founded by Gayla and Larry Allen of Austin, Texas, who have “long enjoyed a lifestyle of eating clean and strength training." When asked what made them decide there was a need for jeans for athletic women, Gayla answered:
Over time, while observing and speaking with friends in sports, competition, and fitness, we learned that most athletic women resort to wearing gym clothes and sweats for daily apparel. The COCABANG line was created to fill that gap in the athletic women’s clothing market with ready-to-wear sportswear redesigned with body-conscious silhouettes.
The couple was also inspired by their daughter, who began CrossFit and noticed it was increasingly hard find clothes that fit her more muscular frame. Gayla said:
She came to us complaining that her wardrobe had disappeared because she couldn’t wear anything. They just didn’t fit right. So I started searching online for clothes made for athletic women. You know, the basics, like casual tops, jackets, shorts, jeans and was able to find nothing. This got my attention. I researched for a long time and decided that this was a problem that needed fixed.
To read the complete article, visit: Breaking Muscle
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